Registered: 5 months, 1 week ago
It is necessary to establish calls to action.
You must route your visitors to pages that will nurture them toward conversion after they arrive on your site (usually via the blog or home page). Because people are lazy, keep things as easy as possible for them. So they don't have to battle to find what they're looking for, you can direct them in the right direction, and read more on their website.
One of the best ways to improve your web design with this in mind is to use strategically positioned call-to-actions in places like the top right of your navigation, underneath areas that demand action, and at the bottom of your website pages. However, don't overlook the buyer's vacation. It's easy to spam customers with bottom-of-the-funnel (BOFU) call-to-actions wherever they go on your website, but if they're not ready to buy, they'll probably do nothing.
Rather of meeting your user where they are on the website, you should meet them where they are on the page.
If they're on a website learning about a material used to construct a custom closet, they're probably still learning and becoming aware of their problem. Instead of a 'contact us' call-to-action, provide them a link to a full guide on bespoke closet building supplies. They'll be more likely to convert since it's their current concern.
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